Tesla Cyberwhistle – Elon Musk’s Genius Marketing Hacks
Cyberwhistle from Tesla is a limited-edition premium collectable. It is made from medical-grade stainless steel. For versatility, Cyberwhiste has an integrated attachment. The best part is you can buy this using 1000 DOGE coins inclusive of shipping and taxes. The product is purely inspired by their Cybertruck. It was priced at $50 but is currently out of stock.
Did you know that Elon Musk cracked jokes on Twitter telling his followers to not waste their money on Apple? The joke reads “Don’t waste your money on that silly Apple Cloth, buy our whistle instead!”. Now that’s a genius marketing hack he has used to gain traction for his product.
In this video, let’s decode one of history’s best growth stories and let’s take a look at Elon’s key approaches to how he tackles advertising.
The main reason for the success of Tesla products is their marketing strategy and let’s take a look at the Top 5 genius Marketing hacks Elon Musk followed.
1) $0 Marketing
Elon’s marketing plans are always very simple and unconventional. He focuses and gives importance to his products rather than spending a million dollars on the budget for Marketing. It doesn’t mean he spends $0 or no advertisements as such. The roducts he makes are flawless and his business strategy revolves around this. The users spread the word to the community and that’s a wonderful result of Musk’s strategic thinking. To add, Elon Musk is a charismatic leader and CEO who lives and breathes Tesla. He doesn’t react to criticism but rather responds with a witty answer that makes people look at him. In a nutshell, there is close to Zero dollar spending on advertising only because Musk has an addictive Charisma and no wonder why he has close to 121 million people following him.
2) Reachable on Social Media.
Musk is very popular because he keeps creating content that is engaging. He often posts crazy ideas and opinions that have a great impact and can even control a cryptocurrencies price! Elon values his followers and engages them. Audience have a feeling that they interact with a human and not to a machine. If you carefully notice, Elon Musk always thinks big and is never afraid to speak his mind. Musk interacts with his fans on Twitter in style and always with a joke/fun tweet that makes it easier to understand and simple. Users can relate to him and feel more like a human. This is very positive and Elon for sure made his fans/followers admire him and definitely saved a lot on the marketing budget.
3) New Product – Creating a Hype
Elon is a problem solver and he strongly believes in it. It directly reflects on his products and he ensures there is a hype before it reaches the market. Elon Musk often prefers to drop hints and build suspense. The tweets he put often sets off speculation on what the product or announcement would be. For example, in the case of CyberWhistle. Musk is definitely a pioneer in using this particular style of marketing hack. He clearly understood that traditional ways of marketing and advertising are not going to work anymore in this digital era so he began to do content marketing and positioned himself as a powerful brand over Tesla.
4) Effective use of Content Marketing
The best example one can say is Elon Musk’s use of his personal Twitter account – which is clearly a winning strategy. He is always in the limelight. Tesla creates content with the belief that it will generate more leads that convert eventually and increase brand awareness. To Elon, the tweets he does are content and he often ensures to use them in the best way to simply promote himself as a brand and also speak about his products as has understood that it is not just enough to build a fantastic product but also to build a great fanbase, a powerful community that can make a great company. Elon always stood out from the crowd by doing something that is not expected to get the spotlight on his creative content.
5) Memes usage.
Although many might criticise Elon Musk for his silly jokes on Twitter, he is a mastermind who knows how to use the platform very effectively. Time and again he has proved to be successful by using memes to elevate his current status and this eventually helped his business in terms of revenue. It means one should have the courage to adopt this strategy which can be very risky and at the same time very creative. You might recall Elon’s reveal on his Cybertruck that broke the internet in 2019 where people made jokes about it. But that didn’t even bother Elon and he just allowed people to keep those meme threads active.
This made Elon realise the potential of meme marketing. Who can forget his statement “Who controls the memes, controls the Universe”. He has got the pulse of today’s generation and uses social media to reflect his thoughts which serves as free marketing for most of his products.
To sum it up, it would be safe to say that Elon Musk realized the potential of social media and personal branding a long time ago and he focused on building a personal brand that connects with today’s generation on a personal level and this is the reason that today Musk is more of a celebrity than a businessman.
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